Predictive Analytics Market Size, Company Revenue Share, Key Drivers, Trend Analysis, 2020–2026

 The increasing popularity of advanced technologies, such as cloud-based technologies, big data, and IoT, is propelling the growth of the predictive analytics market.

Market Size – USD 5.81 Billion in 2018, Market Growth - CAGR of 21.7%, Market Trends – Booming retail and e-commerce industry.

The Global Predictive Analytics Market is forecast to reach USD 28.19 Billion by 2026, according to a new report by Reports and Data. Predictive analysis can be an essential business tool for planning, technology management, and decision making, by extracting information from existing data sets. Predictive models are used to analyze existing data and find hidden trends to understand customers and future opportunities & risks better. These business intelligence models gain insights by integrating data mining, artificial intelligence, statistical modeling, machine learning, and other data technologies.

Business functions such as finance, marketing, retail, insurance, tourism, healthcare & pharmaceutical, and utility firms rely on these models to forecast and improve customer experience. For example, Netflix learns about the movies their viewers are likely to enjoy, and Amazon predicts what a customer would buy.

Predictive analytics include decision analysis & optimization, predictive modeling, transaction profiling, and predictive search. These can be applied to various business strategies and has been a crucial element in search advertising and recommendation engines. These techniques can provide decision-makers of the company with tools to influence upselling, sales & revenue forecasting, manufacturing optimization, and even new product development.

Key participants include Alteryx, Inc., Angoss Software Corporation, Domino Data Lab, Fair Isaac Corporation (FICO), International Business Machines (IBM) Corporation, Information Builders, AG, Microsoft Corporation, NTT DATA Corporation, Oracle Corporation, Predixion Software, RapidMiner, QlikTech International, SAP SE, SAS Institute, Inc., Tableau Software, Inc., TIBCO Software, Inc., and Teradata Corporation, among others.

Get a sample of the report @

Further key findings from the report suggest

  • Among the end uses, financial management accounted for the largest market share of ~18% in the year 2018. Analysis of the expenditures of the firm helps them to gain insights into their purchasing activities to reduce costs and improve supplier compliance. The upcoming trend of big data analytics and customer analytics will further contribute to the growth of the segment and will provide organizations with enhanced efficiency and profitability.
  • The customer behavior analysis is forecasted to witness the highest growth rate of 23.5% during the forecast period. The technology can be used for integrating data with the use of algorithms and artificial intelligence for forecasting future consumer trends. It is used to find the buying behavior and analyze the needs and preferences of the consumers. Moreover, it is the analysis of the way the customers interact with the business.
  • Among the components, the solutions accounted for a larger market share of ~54% in the year 2018. The segment is further segmented into operations, human resources, financial, IT, marketing, and sales, among others.
  • The services segment is forecasted to witness a higher growth rate of 22.5% during the forecast period. The segment is further classified into managed and professional services.
  • North America held the largest market share of ~30% in the year 2018. The region has adopted new and advanced technologies at a very early stage. High penetration of cloud technology, the internet of things, machine learning, artificial intelligence, and big data, among others, are propelling the market in North America. Moreover, the region is a hub for significant market vendors who are increasingly launching new products in the market.

To identify the key trends in the industry, click on the link below: 

For the purpose of this report, Reports and Data have segmented into the global Predictive Analytics market on the basis of end-use, component, organization size, deployment mode, industry vertical, and region:

End-Use Outlook (Revenue, USD Billion; 2016-2026)

  • Sales and Marketing Management
  • Financial Management
  • Customer Behavior Analysis
  • Supply Chain Management
  • Network Traffic Management
  • Demand And Supply Forecasting
  • Risk Management and Fraud Detection
  • Others

Component Outlook (Revenue, USD Billion; 2016-2026)

  • Solution
  • Services

Deployment Mode Outlook (Revenue, USD Billion; 2016-2026)

  • Cloud
  • On-Premises

Organization Size Outlook (Revenue, USD Billion; 2016-2026)

  • Small and Medium Sized Enterprise
  • Large Enterprises

Industry Vertical Outlook (Revenue, USD Billion; 2016-2026)

  • Government and Defense
  • Healthcare and Life Sciences
  • Manufacturing
  • Retail and E-commerce
  • IT and Telecommunication
  • Energy and Utilities
  • Banking, Financial services, and Insurance (BFSI)
  • Others

Regional Outlook (Revenue, USD Billion; 2016-2026)

  • North America
  • Europe
  • Asia Pacific
  • MEA
  • Latin America

Request a customization of the report @

Market Report includes major TOC points:

  • Predictive Analytics market Overview
  • Global Economic Impact on Industry
  • Global Market Competition by Manufacturers
  • Global Production, Revenue (Value) by Region
  • Global Supply (Production), Consumption, Export, Import by Regions
  • Global Production, Revenue (Value), Price Trend by Type
  • Global Market Analysis by Application
  • Manufacturing Cost Analysis
  • Industrial Chain, Sourcing Strategy and Downstream Buyers
  • Marketing Strategy Analysis, Distributors/Traders
  • Market Effect Factors Analysis
  • Predictive Analytics market Forecast

Conclusively, all aspects of the Predictive Analytics market are quantitatively as well qualitatively assessed to study the global as well as regional market comparatively. This market study presents critical information and factual data about the market providing an overall statistical study of this market on the basis of market drivers, limitations and its future prospects.

About Us:

Reports and Data is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target and analyze consumer behavior shifts across demographics, across industries and help client’s make a smarter business decision. We offer market intelligence studies ensuring relevant and fact-based research across a multiple industries including Healthcare, Technology, Chemicals, Power and Energy. We consistently update our research offerings to ensure our clients are aware about the latest trends existent in the market.

Contact Us:

John W
Head of Business Development
Direct Line: +1-212-710-1370
Reports and Data | Web:
Check our upcoming research reports @

Visit our blog for more industry updates @